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Under her company name, f o r m a n d c o l o r, Wende Reid practices architectural, interior and furniture design and fine art consulting. She began her career in New York and has been awarded twice for excellence in her designs.

During her career, she has held licensing agreements in the US and Europe, under her own trademark and for clients.

She has developed numerous best selling collections in decorative textiles, wall paper, bed linen, rugs, lighting, dinnerware and flatware.

Her work has been featured in highly prestigious stores, residences, five star hotels, international sporting events and publications in New York, London, Paris, Hong Kong, Sydney, Melbourne, the sovereign nation of Kiribati, and five star resorts on Lizard Island, Vanuatu and Fiji.

She has been commissioned to develop designs for dignitaries and royalty.

She founded in house product development for the home furnishings at Federated Department Stores and, in the US, developed the early framework on which coordinated home furnishings collections are based, such as Ralph Lauren and Martha Stewart.

Structured, Informative, Responsive, and Flexibility, are four words I would gladly use to describe my journey with The Interior Design Institute.

Chew Si Ying

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